Makeup · Face Makeup
Foundation
Shade range is the decision that drives everything here, since every shade is its own production run with its own minimum. Korean development currently leads on serum and balm formats, which suit the skin-first finish the market wants.
Production terms are confirmed directly with the matched manufacturer.
Available directions
Formulation directions this product type can be developed in. Pick one during your request, or ask us to advise during matching.
Liquid
The standard bottle format, the most flexible on coverage and finish.
Serum
Skincare-loaded fluid with sheer coverage, the current Korean trend direction.
Stick
Solid twist-up for targeted application and travel.
Balm
Melting cream texture that blends with fingertips for a skin-like finish.
Satin
Between matte and dewy, the most universally flattering finish.
Matte
Sebum-controlling for oily skin and humid climates.
Glow
Luminous finish with light-reflecting pigments.
Long-wear
Transfer-resistant polymer systems for extended wear claims.
Key ingredient options
Pigment dispersion
The quality of dispersion decides whether colour looks even or patchy, and it separates good factories from average ones.
Niacinamide
The skincare layer Korean base makeup is expected to carry.
Squalane
Gives serum and balm formats their skin-like slip and finish.
What makes it work
- Shade range is the single biggest cost decision, since every shade is a separate production run.
- Serum and balm formats are where Korean development currently leads, matching the skin-first trend.
- Most first launches run 3 to 6 shades and extend once sales data shows where demand sits.
- Shade development runs in-house at Korean color factories. Colour products are quoted per shade, so shade count drives total production volume more than in skincare.
Texture & format
Available as liquid, serum-fluid, solid stick or balm, each with a different finish and coverage profile.
Frequently asked
Which format is trending in Korea?
Serum foundations and balm sticks, both reflecting the skin-first finish Korean consumers prefer over full matte coverage.
