Body & Hair · Hair & Scalp Care
Shampoo
Korean haircare starts at the scalp and treats it as skin. That produces shampoos noticeably more sophisticated than Western equivalents, and hair-loss care in particular is a regulated functional category at home, so formulas are built against a defined active standard rather than marketing language.
Production terms are confirmed directly with the matched manufacturer.
Available directions
Formulation directions this product type can be developed in. Pick one during your request, or ask us to advise during matching.
Vegan
Certification-ready formulation with documented animal-free supply chains.
Anti-hair-loss
Built on Korea's MFDS functional standard using dexpanthenol, biotin and salicylic acid.
Deep scalp cleansing
Clarifying system for buildup, flaking and excess sebum at the root.
Soothing
Calming actives for sensitive, itchy or reactive scalps.
Strengthening
Protein and amino acid systems for damaged and chemically treated hair.
Key ingredient options
Dexpanthenol
One of the actives recognized under Korea's MFDS functional standard for hair-loss care.
Biotin
A second MFDS-recognized active, supporting the keratin structure story.
Salicylic acid
Keeps the scalp clear of buildup so follicles stay unblocked.
Ginseng extract
The signature Korean scalp-circulation ingredient, strengthening the provenance story.
What makes it work
- Korea regulates hair-loss care as a functional cosmetic category under MFDS, so formulas are built against a defined active standard.
- Scalp care is treated as skincare in Korea, producing more sophisticated formulas than typical Western shampoos.
- Claims wording must be adapted per market. The US, EU and Asia each treat hair-loss language differently.
- Almost always sold with a matching conditioner or treatment, so develop the pair together.
Texture & format
Liquid shampoo with sulfate-free surfactant systems, formulated around scalp condition rather than hair alone.
Frequently asked
Can I claim anti-hair loss on the label in my market?
It depends on the market. Korea has a formal functional-cosmetic category for hair-loss care, the US treats hair-growth claims as drug claims, and the EU allows carefully worded cosmetic claims.
Why is Korean scalp care different?
Korean consumers apply skincare logic to the scalp, treating it as skin rather than a surface to clean. That produces exfoliating, barrier-supporting and microbiome-focused formulas.
