Makeup · Eye Makeup
Eyeliner
The applicator tip matters as much as the ink. Felt tips give control, brush tips give flexibility, and each needs its own tooling. Waterproof wear is expected in humid markets, but clean removal with an oil cleanser matters just as much to reviews.
Production terms are confirmed directly with the matched manufacturer.
Available directions
Formulation directions this product type can be developed in. Pick one during your request, or ask us to advise during matching.
Liquid
Felt or brush tip for the sharpest line, the highest-selling format in Korea.
Pencil
Softer application for smudged and smoky looks.
Gel
Pot with a brush for the most intense finish, favoured by enthusiasts.
Long-wear
Polymer systems validated for extended wear without fading.
Waterproof
Film formers resisting humidity, sweat and tears, effectively required in Asian markets.
Key ingredient options
Film-forming polymer
Creates the flexible waterproof layer determining whether liner survives humidity and tears.
Carbon black pigment
Delivers the intense true black that consumers judge liner quality by immediately.
Vitamin E
Conditions the delicate lash line during daily wear.
What makes it work
- The tip is as important as the formula. Felt tips give control, brush tips give flexibility, and each needs separate tooling.
- Waterproof wear is table stakes in humid Asian markets and a genuine differentiator elsewhere.
- Removability should be tested too, since liners needing aggressive scrubbing generate poor reviews.
Texture & format
Felt-tip or brush pen, twist-up pencil, or gel pot, each with different precision and wear characteristics.
Frequently asked
Pen, gel or pencil?
Pens are easiest for consumers and dominate Korean sales. Gel pots give the most intense finish for enthusiasts, and pencils suit smudged looks. Each needs different tooling, so pick one to start.
Should it be waterproof?
In humid markets effectively yes. The balance to check is that it survives sweat and tears while still removing cleanly with a cleansing oil.
