Makeup · Eye Makeup
Eye Shadow
Palettes look better at retail but multiply production volume, since every shade is a separate production run before assembly begins. In samples, judge fallout and wear rather than first-swatch payoff, which any factory can achieve.
Production terms are confirmed directly with the matched manufacturer.
Available directions
Formulation directions this product type can be developed in. Pick one during your request, or ask us to advise during matching.
Matte
Flat finish for blending and base shades, the backbone of any palette.
Shimmer
Satin reflect, the most-used finish in Korean daily eye looks.
Glitter
Large particle sparkle for accent placement, usually in liquid form.
Cream
Pot format that melts onto the lid for a wash of colour.
Mousse
Whipped texture that sets down, popular for one-step Korean looks.
Liquid
Applicator-based for precise glitter and metallic placement.
Shadow stick
Twist-up for the fastest possible single-shade application.
Key ingredient options
Mica and pearl pigments
Carry the colour and finish, with particle size determining satin versus glitter.
Binder system
Determines payoff and fallout, which is the main quality complaint in this category.
Squalane
Used in cream and liquid shadows for smooth glide and a skin-like finish.
What makes it work
- Palette assembly is a separate production step from shade manufacturing, affecting cost and production planning.
- Korean trends favour muted daily tones and glitter toppers over bold matte colour stories.
- Fallout control is the quality signal to test in samples, since it is the most common consumer complaint.
- Shade development runs in-house at Korean color factories. Colour products are quoted per shade, so shade count drives total production volume more than in skincare.
Texture & format
Pressed powder pans, cream pots, liquid glitters or twist-up sticks, sold singly or assembled into palettes.
Frequently asked
What should be checked in samples?
Fallout during application, blendability at the edges, and how colour looks after several hours. Payoff on the first swatch is easy to achieve and separates nothing.
