
Makeup · Lip Makeup
Lipstick
The blurred velvet finish between matte and satin is a genuine Korean signature and reads as more current than flat matte across Asian markets. Two practical points decide the project: heat stability for the route, and the case, which carries much of the perceived value.
Production terms are confirmed directly with the matched manufacturer.
Available directions
Formulation directions this product type can be developed in. Pick one during your request, or ask us to advise during matching.
Matte
Flat finish with maximum pigment, requiring emollients to stay wearable.
Satin
Soft sheen, the most universally flattering everyday finish.
Velvet
Soft-focus blurred finish between matte and satin, the Korean signature.
Glossy
High-shine bullet or liquid for a fuller-looking lip.
Blurring
Light-diffusing powders creating the soft-edge Korean lip look.
Long-wear
Transfer-resistant liquid systems with extended wear claims.
Key ingredient options
Wax and oil base
Determines payoff, glide and whether the bullet holds shape in warm shipping.
Candelilla wax
The plant wax replacing carnauba or beeswax in vegan lipstick formulas.
Jojoba oil
Keeps matte finishes wearable, since drying mattes are the most common complaint.
What makes it work
- The Korean blurred velvet finish sits between matte and satin and remains a genuine regional signature.
- Heat stability matters for export, since bullets deform in containers crossing warm regions.
- Case selection carries much of the perceived value and is sourced separately from the bullet formula.
- Shade development runs in-house at Korean color factories. Colour products are quoted per shade, so shade count drives total production volume more than in skincare.
Texture & format
Twist-up bullet or liquid wand, offered in matte, satin, and the Korean blurred velvet finish.
Frequently asked
What is a blurred lip finish?
A soft-focus velvet finish between matte and satin, achieved with light-diffusing powders. It is a Korean signature and reads as more modern than a flat matte in most Asian markets.
Does heat affect lipstick shipping?
It can. Bullets soften and deform above certain temperatures, so heat stability should be specified for the shipping route and destination climate.


